Free/Roam/Soul

gary:

Brands are missing a huge opportunity of extending the story and engaging in the chatter around their Super Bowl Ads.

http://twitter.com/doritosusa is missing all the opportunity to talk to all the people that are talking about the ads http://twitter.com/#search?q=Doritos or engaging on their facebook page http://www.facebook.com/doritos where there is very little chatter but they could have sent the world there!